The 2016 UTV World Championship TV Show to Premiere on NBC Sports Wednesday, June 29th at 3pm EST / Noon PST
Mad Media produced documentary style show brings UTV racing into 80 million homes
UTVUnderground.com, motorsports production powerhouse Mad Media, and the directing team “The Martelli Brothers” announced the premiere date for their two-hour documentary style TV show covering The Polaris RZR UTV World Championship, powered by Monster Energy. The show will make its debut on NBC Sports Wednesday, June 29th at 3pm EST /Noon PST.
The world’s biggest UTV race takes place every year in beautiful Laughlin, Nevada and draws the best UTV racers from around the world to battle in both short course and desert races, in front of a crowd of thousands! Three days of events and festivities lead up to the racing – as the off-road community takes over the riverside gambling town. There are three main championship races that feature ultra exciting side-by-side land rush starts and intense door to door battles from the drop of the green flag.
“It’s nice to be in the mix with NASCAR, Formula 1, Global Rallycross, and Motocross on the NBC Sports network,” commented Mad Media CEO and Co-Director, Matt Martelli. “They have a great reach with over 80 million homes and growing. Our TV, Social Media, and online reach not only make us the biggest UTV race world but one of the biggest off-road races globally!”
The show will feature 2015 UTV World Championship Production Short Course Champion Jacob Shaw, short course Champion and XP1K-star RJ Anderson and his brother Ronnie, the father-son duo of Chad and Larry Ragland and 2015 Youth Production RZR 170 Champion, Seth Quintero.
“When I started UTVUnderground.com I wanted to share my passion for UTV’s with world. The UTV World Championships was an idea that we came up with to give this community our own X Games level event. It’s incredible that we have well over 200 racers and a two hour television show on NBC sports in only our second year! It’s crazy!” stated UTVUnderground founder, Joey DiGiovanni.
“Storytelling has always been the main focus of whatever we produce,” stated COO and Co-Director, Joshua Martelli. “The great thing about off-road culture is there are always incredible stories that unfold at each race, and the UTV World Championship was no different this year. There were exciting passes and lead changes, gut wrenching losses, and everything in between. Our cinematic, documentary-style approach to covering this race and other marque off-road events like The Mint 400, is a process that we’ve spent twenty years perfecting – and we’re very proud of the work we produce.”
Tune in to NBC Sports on Wednesday, June 29th at 3pm EST / Noon PST and watch the 2016 UTV World Championship, powered by Monster Energy.
About The UTV World Championship
The UTV World Championship was the brainchild of UTVUnderground founder Joey DiGiovanni, and The Martelli Brothers, who own and operate Mad Media. It was developed in 2014 after spending nearly a decade documenting the growth of the UTV racing industry. By creating a unique, stand-alone world championship event, The Martelli Brothers and Joey “D”, knew they could attract the best drivers and teams from around the planet AND create a rallying point for the entire UTV industry. The team devised three unique championship races including a professional desert championship race that catered to the longer open desert style of racing, a professional short course championship race, AND a race dedicated to the youth in the sport – a production short course race for the kids.
About UTVUnderground.com
The world’s fastest growing all inclusive UTV site contributed to by both enthusiasts and manufacturers alike. UTVUnderground is the go-to site for fresh, original content and is known for its dedication to hosting all of the latest news and insight surrounding the UTV industry. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UTV news and information.
Category: Press Releases
