Polaris Jumps into Lucas Oil Off Road Racing Series
CORONA, California (March 28, 2017) – Polaris, the world leader in power sports and off-road innovation, has partnered with Team Lucas for the 2017 season.
“Polaris is an icon in the off-road industry,” said Alex Striler, Director of Sales and Marketing of Team Lucas. “Their vehicles epitomize rugged off-road durability.”
Polaris will introduce its new fan and dealer ride-along program during the new, seven-weekend, 13-race Lucas Oil Off Road Racing Series season and at the Lucas Oil Regional Off-road Racing Series events. The ride-alongs will be a joint venture between Polaris and Rockstar Energy Drink with the Rockstar UTV Wolfpack Team providing machines and drivers.
As part of the program, Polaris also will give away a brand-new 2017 Polaris RZR XP Turbo at the end of the season. Interested parties can sign up at any Lucas Oil Off Road Racing Series or Regional Off Road Racing Series event.
“As a leader in off-road racing, it’s important to support the organizations promoting our sport,” said Matt Boone, marketing manager for Polaris RZR. “We are excited to work with Lucas Oil and their sponsors to broaden awareness of off-road racing.”
About the Lucas Oil Off-Road Racing Series:
The Lucas Oil Off-Road racing Series is the evolution of the long-standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off-road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four-wheel, door-to-door action to challenging, fan-friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit www.LucasOilOffRoad.com.
About Polaris:
Polaris Industries Inc. (NYSE: PII) is a global powersports leader that has been fueling the passion of riders, workers and outdoor enthusiasts for more than 60 years. With annual 2016 sales of $4.5 billion, Polaris’ innovative, high-quality product line-up includes the RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; the Sportsman® and Polaris ACE® all-terrain off-road vehicles; Indian Motorcycle® midsize and heavyweight motorcycles; Slingshot® moto-roadsters; and Polaris RMK®, INDY®, Switchback® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris’ presence in adjacent markets globally includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. Visit www.polaris.com for more information.
Category: Polaris
