Polaris® On-Road Division Expands BreezeTM Family of Products

| May 18, 2010 | 0 Comments

MINNEAPOLIS, MINN. May 18, 2010 – Continuing a tradition built on more than 55 years of off-road and on-road products that have earned the reputation of being innovative and well-built, Polaris Industries Inc. (NYSE: PII) today unveiled its new Breeze™ Neighborhood Vehicle model line-up.

“Since our launch in fall 2009, the Breeze and its MyChoice^TM rear seat conversion capability have been very well received, so we’re thrilled to offer two new models to our customers,” said Greg Thompson, marketing manager for the Breeze family of vehicles. New to the line-up is Polaris’ first street-legal electric-powered neighborhood vehicle, the Polaris Breeze SL; and a new 2-passenger version of the Breeze.

Built by a company whose name is synonymous with redefining recreational vehicles, each new model features an advanced, adjustable suspension and plush, contoured seating that delivers an extremely comfortable and smooth ride which has become the hallmark of the Polaris Breeze. Boasting an automotive look, premium cut-and-sew seat design, and metallic paint colors, each Polaris Breeze promises to stand out from other neighborhood vehicles.

“The Breeze SL and two-passenger Breeze are yet two more examples of how Polaris is offering new and exciting ways for consumers to enjoy a master-planned community lifestyle,” said Marc Tullemans, director of Polaris’ Neighborhood Vehicle business. “We’ve added the innovation consumers have come to expect from Polaris into all-electric vehicles, making every Breeze a smart and fun choice for the whole family.”

The new Polaris Breeze models will be available for test rides and purchase beginning June 1st, at select Polaris Neighborhood Vehicle dealerships. Specific dealer locations can be found at www.polarisbreeze.com. In addition to Suede Metallic, the vehicles will also be available in premium metallic colors Pearl White and Northwoods Green.

“Throughout 2010, we’ll continue to expand our dealer network and product availability, and hope the excitement around the Breeze thus far continues as consumers see and ride these wonderful new models we’ve added to the line,” said Tullemans.

Polaris Breeze Model Line-up

Breeze – MyChoice

Launched in 2009, the Polaris Breeze with MyChoice rear seat conversion allows anyone to effortlessly switch between golfing, riding with up to four passengers, or carrying cargo. It can be done on the fly, by anyone, anytime so you’re ready for whatever your day will bring.

Breeze – 2 Passenger

New to the line-up, the 2-passenger Breeze offers features and value unmatched by other vehicles on the market. Meeting the consumer need to fit more cargo comfortably in their golf cars, this Breeze touts the largest utility basket available as well as deep dash storage so you have plenty of room to stow and carry your gear.

Breeze SL

A street-legal Breeze SL can be used on many public roads with a posted speed limit of 35 MPH or less, making it a fun and fuel-saving alternative to cars for drivers making numerous short trips around their communities. Featuring retractable seatbelts, driver- and passenger-side mirrors, and a light weight, high impact windshield, the Breeze SL let’s you ride with peace of mind. It also currently qualifies for a 10 percent federal tax credit that rewards owners for purchasing street legal vehicles that are environmentally friendly with low-emissions and energy consumption.

About Polaris

With annual 2009 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER™, snowmobiles and Victory motorcycles for recreational and utility use and has recently introduced a new on-road electric powered neighborhood vehicle.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ORVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.