Scorpion Sports Stops Selling Consumer-Direct
(Lake Forest, CA October 28, 2010) Scorpion Sports has deactivated its own online shopping cart system. Customers are now directed to their local dealer or select internet partners to purchase both helmets and ExoWear.
“Our website will still be the place to go for product information, current catalogs and marketing news,” says National Sales Manager Jon Eide. “However, we want to drive the traffic to our retail partners who can make sure that customers can get the best fitting, most functional gear for their specific needs.” That means discontinuing the shopping cart function in a show of solidarity for Scorpion dealers and proven internet partners.
“During the beginning stages of building the ScorpionEXO brand, offering our products via our website was necessary,” explains Eide. “We were the 42nd motorcycle helmet company to enter the U.S. marketplace and our website shopping cart was a necessity for building the brand from scratch. We had to make sure that all of our products were available to the retail public, from replacement parts to the various graphic designs and colorways of our entire line.”
Now that Scorpion has firmly established itself as a leading player in the U.S. marketplace, it is time to shift the paradigm to dealer support. “The ScorpionEXO brand has nearly seven years under its belt, so we feel that our strong alliances with our brick & mortar dealers and our dedicated internet partners allows us to make this decision, without taking anything away from the customers,” says Eide.
In fact, to further enhance the Scorpion customer experience, a new stand-alone Tech Support/Warranty Center was recently established. “We want things to be topnotch… as our President Rick Miller says, we want a Nordstrom’s level of customer support for Scorpion Sports,” concludes Eide.
Get Stung! More information about ScorpionExo™ Helmets and Scorpion Sports, Inc.’s complete ScorpionExoWear™ line can be found at www.ScorpionUSA.com or check out the all-new Scorpion Blog at http://scorpionexoblog.blogspot.com for the latest news from “The Nest.”
About Scorpion Sports
Scorpion Sports, Inc. (SSI) is a California-based company supplying helmets and technical apparel directly to motorcycle dealerships. SSI imports a full line of unique dirt, snow and street helmets from their state-of-the-art production facilities in Asia. Determined to build the brand based on innovation and high quality, all street helmets feature the exclusive SpeedShift® quick-change faceshield system, EverClear® no-fog faceshield and comes with a washable, removable, moisture-wicking KwikWick® liner. AIRFIT® is an air adjustable cheek pad system to personalize helmet fit on the higher end products. SpeedView™ retractable sun visor accommodates varying light conditions quickly without changing face shields on specific EXO models.
ScorpionExo, SpeedShift, EverClear, KwikWick, ShadeShifter, SpeedView, AIRFIT, RaceCase, EXO-TEC, EverHeat, AirVent, ABRADIUM, EXO-Stitch, NightViz, AirGuard and the ScorpionExo logos are trademarks of Scorpion Sports, Inc. ©2010 Scorpion Sports, Inc.
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Category: Other Industry News
