Polaris Announces 2010 Racing Contingency

MINNEAPOLIS, MN – December 14, 2009 – Polaris today announced its ATV race contingency program for all adult classes, in seven ATV racing series, with a total purse of about $405,800.“Polaris is continuing its commitment to ATV racing by offering a racing contingency for 2010 that spans the most-popular racing series across the U.S. and Canada,” said Eric Nault, Product and Race team manager for Polaris’s ORV Division. “We would like to thank the dedicated riders who race our products.”

Polaris is offering contingencies in GNCC, WORCS, ATVA-AMA Motocross Nationals, ITP Quad Cross, New England ATV Motocross Series (NEATV), the Heartland Challenge and Canadian Motorsport Racing Club Series (CMRC). Racers must race 2007 or newer quads, and utility classes must be raced on a Sportsman 850 XP or Sportsman 550. More information and complete rules about Polaris’ ATV racing contingencies can be found at www.polarisfactoryracing.com.

About Polaris

With annual 2008 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER™, snowmobiles and Victory motorcycles for recreational and utility use and has recently introduced a new on-road electric powered neighborhood vehicle.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ORVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Small-Cap 600 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.