New Series on Outdoor Chanel goes behind the scenes At SCORE desert races in Mexico’s Baja California peninsula

| March 26, 2010 | 0 Comments

NEW YORK—SCORE International in association with Aura360 and Outdoor Channel announced plans today to air a series of 13 original 30-minute episodes based around the legendary SCORE Desert Racing Series events on the majestic Baja California peninsula in Mexico.

With extensive, never before seen footage, The Baja Unlimited will delve deeper into the history and allure of SCORE Baja racing than ever before. The series will give viewers a unique, behind the scenes look at the races, fans, support staff and athletes that come together from all walks of life to be part of the SCORE Baja racing adventure. Episodes will include special coverage from pre-running, pits, race shops and other classes in addition to the featured SCORE Trophy-Trucks and unlimited Class 1 for open-wheel desert race cars.

“SCORE International has had a strategic alliance with Aura360 for seven years and we are extremely enthusiastic about a series like The Baja Unlimited being able to introduce a whole new audience to what SCORE Baja racing is all about through the Outdoor Channel,” said Sal Fish, the iconic SCORE CEO/President since soon after it was founded in 1973. “SCORE Baja racing is like no other form of motorsports in the world and being able to capture the spirit of our unbelievable adventures on a show with this type of format will surely make for some incredible viewing opportunities.”

The Baja Unlimited will begin airing next Monday (March 29^th) on Outdoor Channel and will air original episodes for the next 12 weeks consecutively. Each original show is scheduled to air three times each Monday—4:30 p.m., 7:30 p.m. and 1 a.m. Eastern Daylight Time (1:30 p.m., 4:30 p.m. and 10 p.m. Pacific Daylight Time). Another re-airing for each episode is scheduled for 2 p.m. EDT (11 a.m. PDT) the Saturday following the original presentation.

“SCORE Baja racing has helped elevate the off-road sports industry and has attracted a loyal fan base that fits the profile of Outdoor Channel’s adventure-seeking audience,” said Jeff Wayne, Executive Vice President, Programming and Production at Outdoor Channel. “SCORE’s legendary racing series is a proven, popular program that features action packed races in the rugged terrain of the barren desert – a great fit for our roster of compelling outdoor shows that our viewers are sure to enjoy.”

In its 37^th racing season in 2010, SCORE Baja racing has enticed celebrities, international motorsports stars and weekend warriors alike in attempts to conquer some of the most dangerous and challenging terrain in the world. Grueling courses runs through villages along the peninsula luring hundreds of thousands of spectators each year. The legendary Tecate SCORE Baja 1000 is the pinnacle achievement in motorsports and remains the single most appealing accomplishment for drivers around the world.

Please visit www.outdoorchannel.com or www.thebajaunlimited.com for complete updated show schedules.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America’s largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

About SCORE

SCORE International, founded in 1973 by the late Mickey Thompson and headed by Sal Fish since 1974, continues today as the premier sanctioning body worldwide in the sport of desert racing. SCORE races feature 18 Pro and two Sportsman classes for cars and trucks in the U.S. with 10 additional Pro and four more Sportsman classes for motorcycles and ATVs competing in the races in Mexico. For more information, contact SCORE at its Los Angeles headquarters 818.225.8402 or visit the official website of the 2010 SCORE Desert Series at www.score-international.com.

About Aura360

Aura360 specializes in animating client brands through innovative event and media properties and related marketing ventures. Aura360’s services are structured into three operating units; Ownership & Ventures, Client Property Development & Management, and Productions. Allied business 360 Productions provides global video production services. To learn more, please visit aura360.com or 360Productionsgroup.com.