FALKEN TIRE TO RETURN AS PRESENTING SPONSOR OF OFF ROAD EVOLUTION’S JK EXPERIENCE SERIES OF EVENTS FOR 2011

| November 9, 2010 | 0 Comments

FONTANA, CA – Falken Tire, a leader in high performance tire technology for both cars and trucks, will return as Presenting Sponsor of the Off Road Evolution’s JK Experience, a week long extreme event that promotes and showcases the off-road and on-road capabilities of the Jeep Wrangler JK. In addition to the three day event in January called the JK Experience Challenge the series will expand with a “family friendly” three day trip in June along with the traditional week long JK Experience in September. Falken currently has developed a special Jeep of its own which has been modified to handle extreme off-road conditions, but runs on Falken’s highly regarded WildPeak All-Terrain tire, the same tire consumers can purchase for their everyday truck or SUV.

WildPeak A/T put its tread to the test through its participation in this past September’s JK Experience and received glowing reviews from journalists, tire retailers and JK enthusiasts who took part in the grueling event. In addition to putting modified Jeep JKs through the paces, the event in particular exacts demanding requirements on products from manufacturers that participate and sponsor the event. By design, the experience is intended to be the most demanding and toughest JK-only event.

“Falken Tire is very pleased to be the presenting sponsor for the second year in a row,” said Falken’s Director of Marketing Andrew Hoit. “We believe our on-going participation in the JK Experience will continue to enhance our brand presence in the off-road community. There is nothing better than real world exposure to build a brand and the Off Road Evolution JK Experience offers the perfect opportunity and backdrop to show the capabilities of both the Jeep JK and Falken’s WildPeak A/T.”

WildPeak A/T has reinvigorated the all-performance sport utility and light truck tire market through its aggressive stance for maximum traction, and its rigid block design allows for exceptional on-road response and optimized off-road handling. WildPeak is currently available in 27 sizes from 15-inch to 20-inch diameters in metric and LT metric with many plus-sized applications. In January 2011, Falken will add an additional 17 Large Overall Diameter (LOD) sizes from 33 to 37 inch tall tires for 17″, 18″ and 20″ wheel fitments. The 37” tire debuted at this year’s JK Experience and proved up to the challenges thrown at it.

“We are thrilled that Falken Tire has agreed to join us again as the presenting sponsor of the 2011 JK Experience,” said Mel Wade, CEO of Off Road Evolution and founder of the JK Experience. “Falken’s continued support of the JK Experience solidifies not only the significance of our event but also Falken’s dedication and enthusiasm for the off-road market.”

Each of the three events scheduled for 2011 will push all entrants through punishing trails and hill climbs.

For more information, please visit www.jk-experience.com

To learn more about the WildPeak A/T and the JK Experience visit www.falkentire.com