Brembo and Roush Yates Form Partnership

CC | July 8, 2011

Improved focus on Brembo Racing products for the Oval market

Brembo Racing and Roush Yates Performance Products announced today a newly formed partnership where Roush Yates Performance Products has been appointed as an authorized distributor of Brembo Racing high-performance brakes and accessories for the Oval market.

This alignment of businesses will utilize Roush Yates Performance Products’ diverse customer base, committed service and superior distribution system and Brembo’s full line of racing products to give customers high-performance braking systems that surpass anything in their field.

Brembo, headquartered in Italy with plants in 15 countries, is a dominant force in motorsports with its products winning more than 200 world championships. In addition, Brembo supplies the most prestigious brands of passenger cars in the world. Brembo is especially known for its emphasis on engineering and manufacturing technology, which makes it an ideal partner for Roush Yates.

“Along with excellence in quality and technology, customer service is extremely important to Brembo,” commented Luca Brusamolino, Brembo North America Racing Manager. “We are very pleased with the new partnership as we know that Roush Yates will bring an increased level of service to our motorsport customers in the Oval market.”

“We are proud to partner with a prestigious company such as Brembo,” said Bucky Gregory, Vice President of Sales for Roush Yates Performance Products. “This partnership will bring true value to our performance products division while continuing to support our commitment to the highest level of quality in our products.”

The Roush Yates – Brembo Racing project will include a dedicated brake specialist to assist racers on and off the track. Gene “Gator” Morris has been added to the Roush Yates Performance Products team to help racers get the most out of their Brembo brakes. Morris will attend multiple short track and NASCAR races across the country assisting racers and educating them on the best brakes for their racing application. Morris has over 20 years experience in the motorsports industry and plans to use his customer service and technical knowledge to help Roush Yates’ customers.

Roush Yates Performance Products currently sells over 200 new product lines and race parts for NASCAR’s premier teams. Information gained through collaboration with Brembo will allow Roush Yates Performance Products to strengthen its product offerings and help more racers get to Victory Lane.

To learn more about this partnership, please contact Bucky Gregory at bgregory@roushyates.com or Gene “Gator” Morris at gmorris@roushyates.com.