Cequent Summer Hitch Promotion is Extended

CC | August 12, 2011

Lucky consumers, and dealers, receive cash from Draw-Tite, Hidden Hitch and Reese

The Summer Hitch Program from Cequent Performance Products has been so well received that the program, which was originally scheduled to end at the end of August, will be extended until September 30, 2011. By this fall, Draw-Tite, Reese and Hidden Hitch will have given over $48,000 in cash to lucky winners. In addition to cash prizes, hundreds of free umbrellas and gas cards have were given to hitch buyers for simply registering their purchase.

Paul Caruso, Cequent Vice President/General Manager, points out that participation in the summer series is simple. “The act of registering their warranty information online automatically qualifies the consumer for selected premiums… and a chance to win at least $100. Twenty winners are selected each month, and the odds are determined by the number of customers that register. Those fantastic odds of winning are what are creating the buzz. Cequent also offers two $1,000 awards, each month, selected from the pool of installers and dealers whose retail customers participate.”

“We have several objectives for the receiver hitch summer series,” explains Tom Benson, Cequent Performance Products President. “The first and foremost is to draw attention to the special attributes of each brand (like the Draw-Tite TestedTough™ campaign, or to Hidden Hitch’s Canadian heritage) to help our installers and dealers communicate the elements that make them number one in their respective markets.”

“We believe that our leadership is best demonstrated by offering superior products and the tools our dealers need to ensure success with our brands,” says Benson. “But in the end it almost always comes down to people. These promotions focus on the people who make our business run.”

Come meet some of the winners and read why they love their hitches at www.Draw-Tite.com, www.ReeseProd.com orwww.HiddenHitch.com. New entries, pictures and stories are coming in daily and shown across all three brand websites.