Styled Wheels Business Joins Carlisle Brake & Friction’s Hawk Performance Group

CC | August 26, 2011

Carlisle Brake & Friction is pleased to announce the formation of the Hawk Performance Products Group, which will consist of the brands: Hawk Performance, Cragar, Black Rock, and Unique. Chris Koch, President of Carlisle Brake & Friction, commented, “we are excited to announce the creation of the Hawk Performance Products Group. In an effort to broaden our mission of serving the
Performance Products Markets, we look forward to leveraging the power of our brands in order to meet serious performance minded customers’ expectations of new products, unrivaled performance, unique styles, and overall value.”

Hawk Performance, a premium performance brand of Carlisle Brake & Friction, has been a supplier of high performance motorsports brake pads to the performance street and motorsports markets since 1990. Hawk Performance is the official brake pad of SCCA, NASA, Richard Petty Driving Experience, Skip Barber Racing School, and Ron Fellows Performance Driving School. In conjunction with this announcement, the Hawk Performance Products Group is launching Quiet Slot Rotors (http://hawkperformance.com/performance/rotors.php), a line of rotors with industry leading dust, noise, vibration, and harshness characteristics.

Cragar Wheels, an icon of the American muscle car scene, is best known for the Cragar S/S and other popular hot rod and muscle car performance wheels. Cragar is the powerhouse American wheel brand introduced in the sixties alongside the classic muscle cars of that era. Cragar was acquired by Carlisle Transportation Products from Cragar Industries, Inc. in April, 2011. The brand will be transitioned into Hawk’s new Performance Products Group to address the vintage muscle and modern American performance market.

The Black Rock Wheel Collection is a function-forward line of outdoor and off-road wheels, ATV wheels and most recently, a line of aluminum Toy Hauler sport trailer wheels. Offering steel and aluminum styles for the aftermarket truck, SUV, ATV and Jeep enthusiast market, Black Rock features rugged designs and the latest color finishes. Black Rock is the leading choice for outdoor
aftermarket enthusiasts.

Since 1984 Unique has been the industry leader for automotive steel wheel applications for the aftermarket. Our focus will continue to be new products that serve the rwd and mid offset steel wheel needs in passenger and LT applications.

Carlisle Brake & Friction (CBF) is the leading solutions provider of high performance and severe duty brake, clutch, wheel, and transmission applications to global OEM and aftermarket customers in the mining, construction, military, agricultural, performance street, motorsports, industrial and aerospace markets. The strength of CBF’s brands, including Wellman Products Group®, Carlisle Industrial Brake & Friction®, Hawk Performance®, Cragar, Black Rock, Unique, Japan Power Brake®, VelveTouch®, and Field Pro(tm), give our customers access to a diverse range of the most highly engineered brake, clutch, friction, hydraulic actuation, and wheel products available to the market today.

Visit us at SEMA in Las Vegas in booths 23255 and
45001. For additional information, please contact Colm Gallagher, Director of
Marketing at cgallagher@carlislecbf.com.