Vectrix™ Electric Scooters Awards Marketing Contract to Blue C USA

UTV Weekly | June 7, 2013

Blue C selected by Vectrix for Infusion Marketing program in North America and Europe

Costa Mesa, Calif. – June 3, 2013 – Blue C has been awarded the advertising, public relations and social media account for electric vehicle manufacturer VECTRIX™, a leading global designer and manufacturer of 100% electric two-and three-wheeled transportation. In what could be called a “natural fit” Blue C will utilize a complete brand infusion marketing program that will include advertising, global public relations, social media integration, brand ambassador development and event strategy as well as a new-model launch of the Vectrix VT-1 vehicle. Blue C is the agency of record for Vectrix North America and Europe.

According to Brian Buccella, vice president of sales and marketing at Vectrix, “The Blue C team understands our mission, our passion and our products.” “With Blue C’s ability to integrate brand infusion strategies in key markets through their contacts in industries from action sports to music and major media we are excited to see what Blue C has in store for us.” he added.

The agency will develop new marketing initiatives for Vectrix including the launch of the new VT-1 at the EICMA Show in Milan, Italy, development and launch of the new Vectrix brand strategy and creative development for 2014, launch of North American and European infusion marketing program and development of the Vectrix brand ambassador program.

“We are ecstatic to have been selected for this important job and to represent a evolutionary brand like Vectrix. It’s a big deal for us as a marketing agency,” said Eric Morley, co-founder of Blue C. “Vectrix is a company who’s ideals and passion are very similar to those of Blue C, and helping them achieve their mission is our job.” he added.

Dirty Heads tickets and a $25 Gift Card to Wahoo’s Fish Taco Giveaway

To kick off this summer’s concert season, Blue C is giving away a pair of tickets to see Dirty Heads at the Pacific Amphitheater on July 28^thand a $25 gift card to Wahoo’s Fish Tacos.

Share this with your friends on Facebook and you’ll be entered for another chance to win a pair of tickets to see Dirty Heads… for every recruit you get an additional ballot to win!

Like us to enter and stay updated on Blue C’s culture, new work for our clients as well as infusion marketing news, new music and more contests and giveaways to local events, concerts and more.

About Blue C

Blue C is a full service marketing and branding agency located in Costa Mesa, California. Founded in 1996, our agency specializes in igniting high-impact strategies in the areas of brand development, cross channel advertising, social media, digital and web, public relations, strategic events, and brand ambassador development. Blue C spearheaded a proprietary signature approach to marketing and branding – Infusion Marketing. Infusion Marketing is the concept of fully engaging brands core attributes in every facet of business. The result is a dynamic creative strategy that can be utilized by the brand in many capacities for an extended period of time. Blue C’s expertise and innovative strategies has assisted in creating campaigns for clients including: Monster Energy, MINI, Toyota, The Irvine Company, Juice it Up, Maxxis Tires and Vectrix Electric Scooters.

Blue C is Located at 3183-C Airway Avenue in Costa Mesa, California and can be found at bluecusa.com

For more information:

Companies looking to inquire about our services can direct their calls to Eric Morley, Co-Principal.

Blue C Contact:
Eric Morley
949.378.6174
emorley@bluecusa.com