Dirt Live Off-Road Expo in Reno, July 10-12
‘Biggest Little City in the World’ hosting Dirt Live Off-Road Expo
In Reno, July 10-12, during Eldorado HDRA Reno 500 race week
In Reno, July 10-12, during Eldorado HDRA Reno 500 race week
Vendors, Manufacturers, live entertainment, ‘taste of Reno’; more info at www.dirtlive.com
RENO, Nev.—While the exhibitor’s list continues to grow, final details are being put into place for next month’s salute to desert racing at the second annual Dirt Live Off-Road Expo. Named for the popular new weekly internet desert racing show Dirt LiveHD, the Dirt Live Off-Road Expo will be held July 10-12 on Virginia Street in the heart of Reno, Nev., in the shadow of the world-famous “Biggest Little City in the World” arch that helps illuminate the heart of the Reno’s resort corridor.Downtown Reno will come alive as HDRA Racetown USA when the Dirt Live Off-Road Expo brings together desert racers, off-road enthusiasts, and exhibitors for three exciting action-packed days.
UNDER THE ARCH
Under the famous Virginia Street arch, the Dirt Live Off-Road Expo in the Northern Nevada gaming city will gather the competitors of the High Desert Racing Association, aficionados of desert racing, and enthusiasts of all kinds, in a summertime festival atmosphere around the Monster Energy Stage and in the BFGoodrich Tires Hospitality area.
The Dirt Live Off-Road Expo will combine the action and excitement of the Monster Energy FreestyleMX and Ninja stunt teams, and nationally known musical artists, with award winning Eldorado Hotel Casino cuisine, famous Reno hospitality, contests, exhibits, and seminars for racers, fans, and enthusiasts. There will also be celebrity/racer autograph sessions throughout the three days of the expo.
HOURS OF FUN
Event officials have announced that the hours on Wednesday (July 10) at the expo on Virginia Street will be 2 p.m. to 5 p.m. while the extended hours on both Thursday (July 11) and Friday (July 12) will be 10 a.m. to 7 p.m.
Live coverage of the expo will also air on all three days on the Dirt LiveHD internet coverage broadcast at www.score-international.com.
Industry suppliers and manufacturers will be part of the Dirt Live Off-Road Expo’s unique brand engagement environment as the “Biggest Little City in the World” rolls out the red carpet for hardcore desert racers, ATV, motorcycle, rock crawling and other enthusiasts, from throughout northern California, Nevada, Arizona and the West.
HAPPY TGIF…
Additionally on Friday, July 12, the street will fill up with hundreds of trucks, race cars, motorcycles and ATVs as officials perform technical inspections for competition in the Eldorado HDRA Reno 500 desert race the following day at the Tahoe Reno Motorplex. The general public and race enthusiasts will mingle with racing officials, drivers, and teams to enjoy autograph sessions, photo opportunities, and more in the wide-open Virginia Street pit area.
A colorful addition to Friday’s contingency activities will be the Monster Energy HDRA Pit Crew Challenge to be held at 1 p.m. adjacent to the Monster Energy stage at the intersection of 4th Street and Virginia Street.
Thursday and Friday (July 11-12), two short courses at the Tahoe Reno Motorplex will host enthusiasts, manufacturers, and suppliers, in continuous product and vehicle demonstrations, ride and drives and product reviews. Complimentary shuttle service between downtown Reno and the Tahoe Reno Motorplex, will give the public and enthusiasts access as never before to the desert racing experience.
HDRA PIT STOPS
On the three days of the Expo both the Eldorado and Silver Legacy Hotels will have designated HDRA Pit Stop bars with beer and Monster Energy drink specials along with continuous video replay of the 2012 HDRA races.
HDRA RACETOWN USA PARTY
On Thursday (July 11) the official HDRA Racetown USA pre-race party will be held at Rum Bullions inside the Silver Legacy from 7 p.m. to 2 a.m. The party will include a live DJ, Monster Energy drink specials, the Monster Energy Girls and Monster Energy swag giveaways for a variety of prizes including a Wide Open Excursions-Reno two-person, half day off-road excursion.
ALL ABOUT SPONSORS
The Dirt Live Off-Road Expo is a production of the Eldorado Hotel Casino, presenting sponsor of the 2nd Annual Eldorado HDRA Reno 500, in conjunction with Dirt Live, HDRA, SCORE International desert racing, Wide Open Excursions, BFGoodrich Tires and Monster Energy.
Budweiser is an associate sponsor of the event as well.
Another major supporter of this multi-day motorsports extravaganza is the Reno-Sparks Convention and Visitors Authority.
For more information on the Expo and exhibit opportunities, call or email: Stewart Doty 715-536-1067 or stewart@dirtliveexpo.com. Or visit the official event website at dirtliveexpo.com.
THE E LIST
Below is the current confirmed list of exhibitors for the 2013 Dirt Live Off-Road Expo:
Adreneline Campers
A.O. Coolers
Autometer
Axia Alloys
Baja Designs
Bestop
Big Valley Honda
Black Rhino
Bushwacker Inc
Camburg Offroad
CBR Performance
Crown Performance
Cycles & Gear (Polaris)
GBC Motorsports
King Shocks
Magnum Ink
Mobile Radio Communications
Oakley
Racing Radios
Reno/Sparks Convention & Visitors Authority
Reno Dodge
Reno GMC
Reno Toyota
Rigid Industries
SDHQ
SignPros
Slime
Stand21
Summit Racing
Toyo Tires
Tread Lightly
Trek Armor
T-Tech Industries
Tuffy Security
VisionX Lighting
Weddle Inc.
West Coast Differentials
Wow Bubbles
The Dirt Live Off-Road Expo will combine the action and excitement of the Monster Energy FreestyleMX and Ninja stunt teams, and nationally known musical artists, with award winning Eldorado Hotel Casino cuisine, famous Reno hospitality, contests, exhibits, and seminars for racers, fans, and enthusiasts. There will also be celebrity/racer autograph sessions throughout the three days of the expo.
HOURS OF FUN
Event officials have announced that the hours on Wednesday (July 10) at the expo on Virginia Street will be 2 p.m. to 5 p.m. while the extended hours on both Thursday (July 11) and Friday (July 12) will be 10 a.m. to 7 p.m.
Live coverage of the expo will also air on all three days on the Dirt LiveHD internet coverage broadcast at www.score-international.com.
Industry suppliers and manufacturers will be part of the Dirt Live Off-Road Expo’s unique brand engagement environment as the “Biggest Little City in the World” rolls out the red carpet for hardcore desert racers, ATV, motorcycle, rock crawling and other enthusiasts, from throughout northern California, Nevada, Arizona and the West.
HAPPY TGIF…
Additionally on Friday, July 12, the street will fill up with hundreds of trucks, race cars, motorcycles and ATVs as officials perform technical inspections for competition in the Eldorado HDRA Reno 500 desert race the following day at the Tahoe Reno Motorplex. The general public and race enthusiasts will mingle with racing officials, drivers, and teams to enjoy autograph sessions, photo opportunities, and more in the wide-open Virginia Street pit area.
A colorful addition to Friday’s contingency activities will be the Monster Energy HDRA Pit Crew Challenge to be held at 1 p.m. adjacent to the Monster Energy stage at the intersection of 4th Street and Virginia Street.
Thursday and Friday (July 11-12), two short courses at the Tahoe Reno Motorplex will host enthusiasts, manufacturers, and suppliers, in continuous product and vehicle demonstrations, ride and drives and product reviews. Complimentary shuttle service between downtown Reno and the Tahoe Reno Motorplex, will give the public and enthusiasts access as never before to the desert racing experience.
HDRA PIT STOPS
On the three days of the Expo both the Eldorado and Silver Legacy Hotels will have designated HDRA Pit Stop bars with beer and Monster Energy drink specials along with continuous video replay of the 2012 HDRA races.
HDRA RACETOWN USA PARTY
On Thursday (July 11) the official HDRA Racetown USA pre-race party will be held at Rum Bullions inside the Silver Legacy from 7 p.m. to 2 a.m. The party will include a live DJ, Monster Energy drink specials, the Monster Energy Girls and Monster Energy swag giveaways for a variety of prizes including a Wide Open Excursions-Reno two-person, half day off-road excursion.
ALL ABOUT SPONSORS
The Dirt Live Off-Road Expo is a production of the Eldorado Hotel Casino, presenting sponsor of the 2nd Annual Eldorado HDRA Reno 500, in conjunction with Dirt Live, HDRA, SCORE International desert racing, Wide Open Excursions, BFGoodrich Tires and Monster Energy.
Budweiser is an associate sponsor of the event as well.
Another major supporter of this multi-day motorsports extravaganza is the Reno-Sparks Convention and Visitors Authority.
For more information on the Expo and exhibit opportunities, call or email: Stewart Doty 715-536-1067 or stewart@dirtliveexpo.com. Or visit the official event website at dirtliveexpo.com.
THE E LIST
Below is the current confirmed list of exhibitors for the 2013 Dirt Live Off-Road Expo:
Adreneline Campers
A.O. Coolers
Autometer
Axia Alloys
Baja Designs
Bestop
Big Valley Honda
Black Rhino
Bushwacker Inc
Camburg Offroad
CBR Performance
Crown Performance
Cycles & Gear (Polaris)
GBC Motorsports
King Shocks
Magnum Ink
Mobile Radio Communications
Oakley
Racing Radios
Reno/Sparks Convention & Visitors Authority
Reno Dodge
Reno GMC
Reno Toyota
Rigid Industries
SDHQ
SignPros
Slime
Stand21
Summit Racing
Toyo Tires
Tread Lightly
Trek Armor
T-Tech Industries
Tuffy Security
VisionX Lighting
Weddle Inc.
West Coast Differentials
Wow Bubbles
IT’s DIRT, LIVEHD!
Roger Norman’s Dirt Live one-hour weekly show is broadcast live in High Definition on Tuesdays at 7 p.m. Pacific Time on the SCORE, HDRA websites. The show content is centered around Norman’s two desert racing series, the SCORE Desert Series and the High Desert Racing Association as well as the new bonus points program he has developed called the World Championship of Desert Racing. Broadcast studios are located at the SCORE tech shop in El Cajon, Calif., a suburb of San Diego. Dirt Live also goes live on-site during HDRA and SCORE race weeks and will be broadcasting live daily at the Dirt Live Off-Road Expo in Reno.
DIRT LIVEHD GUESTS…
With the show on the air for 21 weeks, special racer guests have included R.J. Anderson, Ryan Arciero, B.J. Baldwin, Robby Bell, Johnny Campbell, Kurt Caselli, Martin Christensen, Justin Davis, Pat Dean, Steven Eugenio, T.J. Flores, Robby Gordon, Steve Hengeveld, Jerry Herbst, Tim Herbst, Troy Herbst, Mike Julson, Harley Letner, Brad Lovell, Rob McCachren, Daniel McMillin, Luke McMillin, Mark McMillin, Andrew Myers, Steve Olliges, Adam Pfankuch, Ivan Ramirez, Jay Reichert, Brett Robinson, Larry Roeseler, Armin Schwarz, Fred Sobke, Cameron Steele, Ivan Stewart, Colton Udall, Gus Vildosola Sr, Gus Vildosola Jr, Kellon Walch and Tim Weigand.
DIRT LIVEHD CREW
Desert racing public address announcer George Antill is the host of Norman’s Dirt LiveHD program. One of the regular elements of the show will be a SCORE social media interchange, allowing fans and racers to comment and ask questions through the SCORE Facebook and SCORE Twitter platforms. Another special segment each week is Tech Tips with SCORE Tech co-director Jake Velasco.
Andrew Grimshaw, SCORE Media Production Manager, is the coordinating producer of the show. The program is hosted on ustream.com, the world’s largest streaming internet site.
WORLD CHAMPIONSHIP OF DESERT RACING
The 2013 SCORE Desert Series will also be part of the quickly-evolving World Championship of Desert Racing, which will combine points accumulated in the three SCORE Baja races along with points earned from three of the four-race 2013 HDRA Series, all held in the United States. Both the SCORE and HDRA series will crown their own individual class and overall point champions as well with a bonus purse for those racers who qualify for the World Championship of Desert Racing points bonus purse program to earn a desert racing World Champion title.
With a growing total, for the inaugural World Championship of Desert Racing bonus purse, an official total of $45,000 has been posted to date from new SCORE sponsors Amber Racing Services ($25,000), King Shocks ($10,000) and Rigid Industries ($10,000).
For car and truck classes with at least three starters in each qualifying race in 2013, the World Champion titles will be decided on combined points from the three SCORE races and three HDRA races with the bonus purse paid using the same formula based on total purse and number of starters in each class as is used currently for each SCORE race.
For the pro motorcycle and ATV classes, the World Championship of Desert Racing will include points earned in the three SCORE Baja races as well as the AMA National Hare and Hound race to be held during the Eldorado HDRA Reno 500.
DAKAR CHALLENGE 2013
This year’s Tecate SCORE Baja 500 and Eldorado HDRA Reno 500 (July 12-14) are part of a special program where the combined best qualified car/truck finisher will receive a special entry packages into the 2014 Dakar Rally in South America. Regulations and other information on Dakar Challenge 2013 are available at http://www.dakar.com/dakar/
NORMAN NOTES…
Norman acquired ownership of the world-renown SCORE International on Dec. 20, 2012 from Sal Fish, the iconic godfather of desert racing who ran SCORE for 39 years.
As a hotel/casino owner in northern Nevada, business developer and a champion racer, Norman re-started the High Desert Racing Association, (HDRA) in 2011. HDRA was highly regarded when it was active originally in the 1980s and early 1990s. HDRA was actually bought out by Sal Fish in the early 90’s, thus making SCORE the dominant racing organization. Things have come full circle as HDRA owner, Norman, now buys SCORE.
In addition to business interests in both San Diego and Reno, Nev., Norman owns the Crystal Bay Casino in North Lake Tahoe, Nev. as well as Wide Open Excursions desert ride-n-drive tour company with branches in Ensenada, Mexico, Cabo San Lucas, Mexico, and Reno, Nev.
For more information, visit the official website of the new SCORE Desert Series at www.score-international.com.
Roger Norman’s Dirt Live one-hour weekly show is broadcast live in High Definition on Tuesdays at 7 p.m. Pacific Time on the SCORE, HDRA websites. The show content is centered around Norman’s two desert racing series, the SCORE Desert Series and the High Desert Racing Association as well as the new bonus points program he has developed called the World Championship of Desert Racing. Broadcast studios are located at the SCORE tech shop in El Cajon, Calif., a suburb of San Diego. Dirt Live also goes live on-site during HDRA and SCORE race weeks and will be broadcasting live daily at the Dirt Live Off-Road Expo in Reno.
DIRT LIVEHD GUESTS…
With the show on the air for 21 weeks, special racer guests have included R.J. Anderson, Ryan Arciero, B.J. Baldwin, Robby Bell, Johnny Campbell, Kurt Caselli, Martin Christensen, Justin Davis, Pat Dean, Steven Eugenio, T.J. Flores, Robby Gordon, Steve Hengeveld, Jerry Herbst, Tim Herbst, Troy Herbst, Mike Julson, Harley Letner, Brad Lovell, Rob McCachren, Daniel McMillin, Luke McMillin, Mark McMillin, Andrew Myers, Steve Olliges, Adam Pfankuch, Ivan Ramirez, Jay Reichert, Brett Robinson, Larry Roeseler, Armin Schwarz, Fred Sobke, Cameron Steele, Ivan Stewart, Colton Udall, Gus Vildosola Sr, Gus Vildosola Jr, Kellon Walch and Tim Weigand.
DIRT LIVEHD CREW
Desert racing public address announcer George Antill is the host of Norman’s Dirt LiveHD program. One of the regular elements of the show will be a SCORE social media interchange, allowing fans and racers to comment and ask questions through the SCORE Facebook and SCORE Twitter platforms. Another special segment each week is Tech Tips with SCORE Tech co-director Jake Velasco.
Andrew Grimshaw, SCORE Media Production Manager, is the coordinating producer of the show. The program is hosted on ustream.com, the world’s largest streaming internet site.
WORLD CHAMPIONSHIP OF DESERT RACING
The 2013 SCORE Desert Series will also be part of the quickly-evolving World Championship of Desert Racing, which will combine points accumulated in the three SCORE Baja races along with points earned from three of the four-race 2013 HDRA Series, all held in the United States. Both the SCORE and HDRA series will crown their own individual class and overall point champions as well with a bonus purse for those racers who qualify for the World Championship of Desert Racing points bonus purse program to earn a desert racing World Champion title.
With a growing total, for the inaugural World Championship of Desert Racing bonus purse, an official total of $45,000 has been posted to date from new SCORE sponsors Amber Racing Services ($25,000), King Shocks ($10,000) and Rigid Industries ($10,000).
For car and truck classes with at least three starters in each qualifying race in 2013, the World Champion titles will be decided on combined points from the three SCORE races and three HDRA races with the bonus purse paid using the same formula based on total purse and number of starters in each class as is used currently for each SCORE race.
For the pro motorcycle and ATV classes, the World Championship of Desert Racing will include points earned in the three SCORE Baja races as well as the AMA National Hare and Hound race to be held during the Eldorado HDRA Reno 500.
DAKAR CHALLENGE 2013
This year’s Tecate SCORE Baja 500 and Eldorado HDRA Reno 500 (July 12-14) are part of a special program where the combined best qualified car/truck finisher will receive a special entry packages into the 2014 Dakar Rally in South America. Regulations and other information on Dakar Challenge 2013 are available at http://www.dakar.com/dakar/
NORMAN NOTES…
Norman acquired ownership of the world-renown SCORE International on Dec. 20, 2012 from Sal Fish, the iconic godfather of desert racing who ran SCORE for 39 years.
As a hotel/casino owner in northern Nevada, business developer and a champion racer, Norman re-started the High Desert Racing Association, (HDRA) in 2011. HDRA was highly regarded when it was active originally in the 1980s and early 1990s. HDRA was actually bought out by Sal Fish in the early 90’s, thus making SCORE the dominant racing organization. Things have come full circle as HDRA owner, Norman, now buys SCORE.
In addition to business interests in both San Diego and Reno, Nev., Norman owns the Crystal Bay Casino in North Lake Tahoe, Nev. as well as Wide Open Excursions desert ride-n-drive tour company with branches in Ensenada, Mexico, Cabo San Lucas, Mexico, and Reno, Nev.
For more information, visit the official website of the new SCORE Desert Series at www.score-international.com.
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Category: Event/Series Announcements
