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Roush Yates Performance Products Hires Gene Jones as NASCAR Technical Sales and Development

| April 8, 2011
Roush Yates Performance Products Hires Gene Jones as NASCAR Technical Sales and Development

Roush Yates Engines is expanding once more with the addition of Gene Jones to their Performance Products department.  Jones will bring Roush Yates Performance Products, a division of Roush Yates Engines, a valued sales outlet for all new parts to NASCAR teams as well as dirt and asphalt racing teams.     Gene Jones has over […]

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Polaris Donates $100K to Japan Earthquake Relief

| April 7, 2011
Polaris Donates $100K to Japan Earthquake Relief

Polaris, which manufactures ATVs, snowmobiles and the Victory motorcycle brand, donated $100,000 to the American Red Cross this week in order to support relief efforts in Japan. Scott Wine (CEO, Polaris Industries) says: “On behalf of everyone at Polaris, our heartfelt thoughts and sincerest well-wishes go out to the people of Japan. “Our Japanese partners […]

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Torchmate Racing Tyler Thomas and Matt Shrive will Compete At 2011 Arctic Man

| April 7, 2011
Torchmate Racing Tyler Thomas and Matt Shrive will Compete At 2011 Arctic Man

Torchmate Racing Tyler Thomas and Matt Shrive will compete in the 2011 Tesoro Arctic Man Friday April 8, 2011 in Summit Lake, Alaska approximately 280 miles north east of Anchorage.  A combination of downhill snowboarding and snowmobiling, Arctic Man is a 5.5 mile race that only takes 4.5 minutes to complete.   Tyler Thomas remembers, “I […]

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ITP Dominates Steele Creek GNCC

| April 6, 2011
ITP Dominates Steele Creek GNCC

Adam McGill captured an exciting and emotional victory at the third round of the 2011 Can-Am Grand National Cross Country Series, held under nearly ideal racing conditions at Morganton, North Carolina. After coming close numerous times during the last few seasons, McGill made the Steele Creek GNCC his first win since 2008. It wasn’t easy, […]

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Former OEM Official Now Leading Kolpin

| April 6, 2011
Former OEM Official Now Leading Kolpin

by Neil Pascale, Powersports Business New vice president will fine tune company’s product development process The industry is the same. The desire to reach an ever-growing UTV segment is also the same, as is the need for constant product innovation. The new executive vice president at Kolpin Outdoors Inc. sees a lot of similarities between […]

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Nicole Johnson Named as Guest of Honor at Chambon Sur Jeep 2011

| April 6, 2011
Nicole Johnson Named as Guest of Honor at Chambon Sur Jeep 2011

Nicole Johnson is announced today as Guest of Honor at France’s premier off roading event, the Chambon Sur Jeep 2011, to be held in Clermont-Ferrand April 29 through May 1.  Nicole will be performing demonstrations of off roading techniques, attending special events, and working with local organizers to increase dialog between French and US off […]

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AMA Plans Capitol Hill Rally Against Lead Law

| April 5, 2011
AMA Plans Capitol Hill Rally Against Lead Law

The American Motorcyclist Association (AMA) and the All-Terrain Vehicle Association (ATVA) invite all youth riders and their families to attend the AMA Family Capitol Hill Climb on Thursday, May 26, at the nation’s Capitol in Washington, D.C. The AMA Family Capitol Hill Climb is an event focused on promoting and protecting the future of youth […]

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Arctic Cat Unveils New 2012 Wildcat UTV at Snowmobile Expo

| April 5, 2011
Arctic Cat Unveils New 2012 Wildcat UTV at Snowmobile Expo

New ROV Dubbed the “Wildcat” debuted at 2012 Snowmobile Dealer Show Arctic Cat showcased an unexpected ROV dubbed “Wildcat” during the close of their 2012 snowmobile dealer show in Nashville, TN. Arctic Cat has strived to bring innovative designs and technology to their customers since 1962. With 2012 marking the brand’s 50th Anniversary, the bold […]

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King Shocks Racers Dominate at SNORE, MINT 400

| April 5, 2011
King Shocks Racers Dominate at SNORE, MINT 400

The Snore, Mint 400 takes place in some of the most evil desert terrain imaginable. The Mint course is comprised of rocks, big rocks, little rocks, sharp rocks and deeply embedded rocks that seem to be cast in concrete. The only relief from the constant pounding is a few sandy stretches and the deep pockets […]

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Motorcycle Industry Council’s Revive Your Ride! to Launch Two National Promotions in 2011

| April 4, 2011
Motorcycle Industry Council’s Revive Your Ride! to Launch Two National Promotions in 2011

Revive Your Ride!, created and funded by the Aftermarket Committee of the Motorcycle Industry Council (MIC) to help retailers sell more products, is expanding its outreach to consumers and attracting even greater participation from powersports retailers, distributors, manufacturers and service providers. Revive Your Ride! will launch two national promotions this year, one in the spring […]

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