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DragonFire & RideNow Expand Store In Store Concept

Mesa, AZ November 19, 2012 — After a successful launch of their new “Store in Store” program this past Spring, DragonFire and RideNow have decided to expand the program. Essentially this was a way for dealers to better display DragonFire products so that the customer can see exactly what it is they are buying. A […]
Weller Racing Wins 2012 LoanMart Regional Shootout – 2012 SR1 Class Championship Sweep

Chandler, AZ (November 16, 2012) Jason Weller set out at the beginning of 2012 to bring all of the Lucas Oil Regional SR1 class racers together in the form of a 5-race SR1 Championship Series that was run within the existing Regional Series’ for Arizona and California. On top of accomplishing that goal, Jason would […]
SEMA Unifies Racing Industry Trade Shows

DIAMOND BAR, CA (Nov. 19, 2012)–The Specialty Equipment Market Association (SEMA) announced it has finalized an agreement to purchase the International Motorsports Industry Show (IMIS), the racing trade show that has been held annually in Indianapolis since 2009. The IMIS will be consolidated with the Performance Racing Industry (PRI) Trade Show, which returns to Indianapolis […]
Lovell Brothers And Team BFG Wins BC Class At The Legendary Baja 1000

(Colorado Springs, CO 11/19/12) – There are plenty of cliches about the Baja 1000. They are not artificial or concocted to drum up interest in a lackluster race. Baja racing is for real and it is for keeps. It forces us outside of our lawyer approved, safety barrier lifestyle. Suddenly trust takes on a new […]
Desert Bloom Off Road Rally In Planning Stages For 2013

(Arizona, Nov 2012) Join us in Quartzsite, AZ, February 14-17, 2013 for the Desert Bloom Off Road Rally, one of the premier off road rallies in the country. Enjoy beautiful, historic and scenic rides in some of the most epic terrain in the southwest. Bring the whole family and we will offer something for everyone. […]
Poison Spyder JK Crusher Flares Now Available In Narrow Width

NOVEMBER 14, 2012 • BANNING, CA — Poison Spyder Customs has recently introduced a “Narrow” version of its Front Crusher Flares™, the number one selling armored replacement flares for 2007-2013 Jeep JK Wranglers. The “Standard” width version of these flares, which have been in production since the debut of the Jeep JK, are similar in […]
Scherer Breaks Through At PSC Brawl In Blackwell

November 2012 – Blackwell, TX: The Nitto Tire National Championship Series came to a finale last weekend at the PSC Brawl in Blackwell, Texas. The race was held at Texana Ranch and brought together the top 50 Ultra4 drivers from the 4WD Hardware Eastern Regional Series and the Trail-Gear Western Regional Series in a head […]
Yamaha ATV Race Team Captures Titles In MX And XC Across Four Countries; Make Annual Feed The Children Food Drop

(CYPRESS, Calif. – November 16, 2012) – Yamaha ATV Racing has captured 2012 season championships in motocross and cross-country, from North America to the Southern Hemisphere, all aboard the world’s most high-performance, race-dominating ATV, the YFZ450R. Yamaha employees gathered outside of the company’s U.S. headquarters in Southern California today to celebrate their champions and make […]
Nelson Nabs Ultra4 Nitto Tire National Championship – 2012 Ultra4 Series Trophies Awarded In Blackwell

(November 2012 – Blackwell, TX) – Less than 100 points separated the top 4 Ultra4 drivers going into last weekend’s PSC Brawl in Blackwell race; the series finale in the 2012 Ultra4 Nitto Tire National Championship series. 28 year old Ultra4 driver, Nick Nelson from Las Vegas, NV was the series points leader going into […]
HDRA, “Rockin on the River” Leaves Laughlin On A High Note

LAUGHLIN, NV – You can add one more HDRA race to the list of must do events in 2013. The association for racers, by racers, HDRA, put together another incredible event on the shores of the Colorado River in Laughlin, Nevada. The “Rockin on the River” race was loaded with action on the racecourse and special […]