Other Industry News
DragonFire & RideNow Expand Store In Store Concept
Mesa, AZ November 19, 2012 — After a successful launch of their new “Store in Store” program this past Spring, DragonFire and RideNow have decided to expand the program. Essentially this was a way for dealers to better display DragonFire products so that the customer can see exactly what it is they are buying. A […]
SEMA Unifies Racing Industry Trade Shows
DIAMOND BAR, CA (Nov. 19, 2012)–The Specialty Equipment Market Association (SEMA) announced it has finalized an agreement to purchase the International Motorsports Industry Show (IMIS), the racing trade show that has been held annually in Indianapolis since 2009. The IMIS will be consolidated with the Performance Racing Industry (PRI) Trade Show, which returns to Indianapolis […]
Yamaha ATV Race Team Captures Titles In MX And XC Across Four Countries; Make Annual Feed The Children Food Drop
(CYPRESS, Calif. – November 16, 2012) – Yamaha ATV Racing has captured 2012 season championships in motocross and cross-country, from North America to the Southern Hemisphere, all aboard the world’s most high-performance, race-dominating ATV, the YFZ450R. Yamaha employees gathered outside of the company’s U.S. headquarters in Southern California today to celebrate their champions and make […]
Prestolite Performance Launches ‘The Search For Mr. Gasket’ Contest
(CLEVELAND) – Prestolite Performance is proud to announce The Search for Mr. Gasket, the company’s first-ever contest that will give one lucky fan a one-year contract to become Mr. Gasket’s official spokesperson. “If you spend your weekends working under the hood, we’re looking for you,” said Rob Koller, brand manager for Mr. Gasket. “We’ve found that […]
Shaffer Motorsports Readies For 45th Annual SCORE Baja 1000
(Ensenada, Baja California) Shaffer Motorsports is putting the final touches on their Class 4 racecar before heading south to compete in the 45th annual SCORE, Tecate Baja 1000. The course changes year to year from a loop race to a full run down the peninsula. This year it will start in Ensenada and zig zag down […]
FOX Athletes Jesse Jones And Bryce Menzies Join Forces At The 45th Tecate SCORE Baja 1000
SANTEE, Calif. – FOX—the industry-leading ride dynamics company—sponsored athletes Jesse Jones and Bryce Menzies are teaming up once again in Baja. They first teamed up at the 2012 Baja 500 sharing pits and logistics—the move paid off netting Bryce the overall win and his second consecutive Baja 500 win and Jessie reaching the podium in […]
STADIUM SUPER TRUCKS Hires Markham To Oversee SST Productions
(Charlotte, N.C.) – Robby Gordon’s Stadium Super Truck Series announced Monday that effective immediately, Jason Markham will lead the efforts for the newly formed SST productions which will hold offices in both Los Angeles, Calif., and Charlotte, N.C. Markham, will oversee the development of SST Productions along with the in house production/post-production, editing, and distribution […]
BorgWarner EFR Turbochargers Earn Reputation For Performance, Durability And Dependability
Auburn Hills, Michigan, October 2012 – BorgWarner’s first year as the exclusive turbocharger supplier for the IZOD IndyCar® Series established a reputation of powerful performance, durability and dependability for EFR (Engineered for Racing) turbochargers. During the 2012 IZOD IndyCar Series race season, BorgWarner’s EFR turbochargers accumulated over 212,000 miles during practice, test, qualifying and race […]
Lucas Oil Products Extends Title Sponsorship Of Off-Road Expo Through 2015
INDIANAPOLIS (October 23, 2102) — Lucas Oil Products, Inc. has agreed to extend its title sponsorship of the Lucas Oil Off-Road Expo powered by General Tire through 2015. The event, produced by The Promotion Co. Inc. — Family Events of Indianapolis, Indiana, is held annually in October at the Fairplex in Pomona, California. Lucas Oil […]
Month of Pink Vehicles – Breast Cancer Awareness Campaign Hosted By I’m Not Just A Girl And Bower Media
(MESA, AZ – OCTOBER 23, 2012)- The Pink Vehicle Campaign, started on October 1st through October 31st, features all types of vehicles that are painted pink. As each vehicle is featured on I’m Not Just a Girl and Bower Media, there is information posted with it from disease statistics, to economic impact, to snippets from […]