Tag: fishing
Rapala Forms Strategic Marketing Alliance With Polaris Industries Inc.
MINNETONKA, Minn. (October 2012) ¾ Rapala®, the world’s favorite fishing lure and Polaris, the recognized leader in the powersports industry, have formed a strategic marketing partnership, further elevating Rapala’s ICE FORCE brand, which serves the ice fishing market. This partnership completes Rapala’s fifth business alliance with a Minnesota based company throughout 2012, adding the renowned […]