Takes on The Super Bowl 2010

| September 15, 2009 | 0 Comments

log_hdr_gdRLove them or hate them – many people will tell you it’s not a Super Bowl broadcast without a commercial to cheer and jeer. For the sixth year in a row, Go Daddy is diving into the biggest advertising arena on the planet, having reached an agreement with the CBS television network for two 30-second slots in the 2010 Super Bowl broadcast Feb. 7.

The economic climate is no obstacle. In his recent video blog, : , Go Daddy CEO and Founder Bob Parsons speaks to the risk/reward ratio of a Super Bowl commercial, pointing out how valuable the ads have been.

Parsons, never shy about speaking his mind, has said a struggling economy actually creates opportunity because many other advertisers rein in their budgets.

“I’ve always believed in making quick decisions, but this one was a no-brainer given our history, especially coming off last year’s ad which ranked as the Super Bowl’s Most Watched 1,” said Parsons. “Most Web companies pulled the plug in ‘09 due to financials.  And every year people say Go Daddy can’t top the previous year – every year we prove them dead wrong!”

Neither the network nor Go Daddy is speaking about the ads’ cost, but last year’s 30-second Super Bowl slots sold for upward of $3 million, according to USA Today. Go Daddy set company records for both revenue and new customers with the last campaign, in addition to earning the TiVo ranking for the Most Watched Super Bowl commercial of 2009. is the longest running Internet company to advertise in the big game, dating back to its legendary 2005 debut commercial that spoofed the infamous “wardrobe malfunction.” The commercial is referenced in college marketing textbooks and helped put on the map back when few people even knew what a domain name, or Web site address, was.

Go Daddy’s first Super Bowl commercial also helped create the term, “GoDaddy-esque,” which the media coined to describe the company’s edgy advertising style.  The ad helped catapult Go Daddy to the world’s top registrar position and today, the company serves more than 7 million global customers. Now Go Daddy also holds leadership positions in Web hosting and net new SSL Certificates, which are used to keep Web sites secure.

The last three Super Bowl campaigns featured Go Daddy Girl Danica Patrick. Listening to Parsons’ weekly radio show, , leads you to believe this year will be no different.

Parsons is playing it close to the vest on the creative content this time, simply saying, “…as always, our Super Bowl ad will be fun, edgy and slightly inappropriate… it will be 100 percent GoDaddy-esque!”

About The Go Daddy Group, Inc.

Go Daddy : is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting : packages, as well as a broad array of on-demand services. These include products such as SSL : Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 36 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. : is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. is also the world’s largest paid Web hosting provider, according to Netcraft Ltd. During 2008, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobil

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Category: Press Releases, Random Thoughts

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