Hall Ass Racing Getting Down to Monkey Business

| April 30, 2012

MMMWashington, D.C., April 23, 2012 – Emme Hall announced today on Jim Beaver’s Down and Dirty Off Road Show that she is now running her team under the name Mega Monkey Motorsports™.

“I was recently hit with a cease and desist letter from a company who had been using the trademark since the mid 1990s,” says Emme. “We talked about a licensing agreement but ultimately I decided to take my team in another direction.”

Emme hopes that other teams that are just starting out will learn from her cautionary tale. She now encourages people to conduct a thorough search for the name they want to use, even going as far as to hire a search firm. “A simple Google search often is not sufficient as there may be a company who has been using your potential name for years, yet they have no internet presence,” says Emme. “As an added protection you should also register your name with the US Patent and Trademark Office. Yes, it costs money but it’s well spent. I’ve had to do a lot of work these past weeks to get everything transferred over to the new name. YouTube, Facebook, Twitter, my website, Instagram, Foursquare, Gravatar, Pinterest…and those are just the ones I can remember, since I’ve been signing in to websites as HallAssRacing for years.”

About Hall Ass Racing Mega Monkey Motorsports ™
Mega Monkey Motorsports™ includes driver Emme Hall and her father, Larry Hall, as well as a team of unpaid (but highly appreciated) mechanics, welders and wrenchers. They campaign a 2 seat 1600cc air cooled VW race car in races in California, Nevada, and Mexico. They have been featured in Dusty Times, Dirt Sports, S&S Off Road Magazine, and Gearbox Magazine, and Emme blogs for Female Racing News. You may have also heard her on Jim Beaver’s Down and Dirty Off Road Show, Speed Freaks, and The Off Road Round Up on KCBQ. Last year she helped Desert Dingo earn the VORRA season championship in class 11 (stock VW bugs) and holds the record at the Buffalo Peak Hill Climb, co-driving for JT Taylor in an ultra-4. Emme holds an MFA in Costume Technology in North Carolina School of the Arts and is also a graduate of Yale School of Drama. She is the Costume Manager at Ford’s Theatre in Washington DC and reviews new cars for Roadfly TV. During her few free weekends you can find Emme campaigning her stock 2001 Miata in SCCA autocross events. She has been aptly described as a “charisma missile.” To learn more visit www.megamonkeymotorsports.com and follow along on Twitter @MMMotorsports.


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