| October 2, 2012

ORE 2012 LogoPOMONA, CALIF. (October 1, 2012) – The 2012 Lucas Oil Off-Road Expo powered by General Tire will invade the Pomona Fairplex Saturday, October 6 through Sunday, October 7, with everything off-road including new vehicles, thousands of parts and accessories, freestyle motocross action, Toyota off-road test drives, RC racing and more. This year’s expo features more than 350 of the industry’s leading manufacturers, dealers and distributors, showcasing all the latest off-road toys, technologies, parts, gear and accessories.

Off-road manufacturer representatives will be on-site to demonstrate and educate attendees on all the latest vehicles and accessories. In addition to the line-up of trucks, Jeeps, UTVs, ATVs, side-by-sides, dirt bikes, sand rails, rock crawlers, parts and accessories on display, the expo will come to life with exciting entertainment features including:

SCOREville – New this year, this special display area will be a tribute to the SCORE Baja Legends and the Off-Road Motorsports Hall of Fame and will include displays of vintage and current desert racing vehicles and a plethora of autograph sessions with past and present racing legends on Saturday, October 6 and Sunday, October 7, from Noon to 2 p.m. SCOREville will also host the live draw and unveiling of the official course map for the 45th Anniversary Tecate SCORE Baja 1000, on Saturday, at 3 p.m.
Toyota Ride and Drive – New this year, test drive a collection of Toyota’s hottest new 4×4 products on a specially designed off-road course, complete with dirt, hill climbs and bumps.
Lucas Oil Off-Road Racing Exhibition Course – Title sponsor Lucas Oil revs up this year’s expo with the high-powered, high-jumping race trucks from the Pro 4 Unlimited and Pro 2 Unlimited classes racing on a closed-circuit course simultaneously. Professional drivers will demonstrate the capabilities of these amazing 800-plus horsepower V8-powered machines.
Freestyle Motocross Action – Freestyle motocross legends will provide gravity-defying aerial action in special performances throughout the weekend.
Overland Adventure Travel Pavilion – Back by popular demand, a special expo area will be dedicated to everything adventure travel related – products, equipment, accessories, travel planning companies and more. This area will include some of the coolest off-road adventure vehicles – tricked out for any type of trip.
Professional Off-Roader Racers will sign autographs and greet fans throughout the weekend with a plethora of racing legends including Maxxis Tire Driver Brian Deegan on site Saturday, October 6, from 11 a.m. to 12 p.m.
Team LOSI / Horizon Hobby Professional RC Racing – Professional drivers will take scale models of real life vehicles through all the turns on a specially built RC racing dirt track.
Lucas Oil MAV TV Live – Lucas Oil MAV TV will broadcast live at the expo from a MAV TV studio located on the main stage all weekend. Lucas Oil Off-Road Racing’s premiere commentators will interview drivers, celebrities and industry leaders, and present the latest, must-have off-road products. Big screens positioned throughout the expo will showcase all the action and offer valuable prize giveaways each hour.
Miss Lucas Oil Off-Road Expo Bikini Contest – On Sunday, October 7, the Bud Light Entertainment Stage will host beautiful bikini-clad women competing for the cash prize, tiara and “Miss Lucas Oil Off-Road Expo” title.
Movie Premieres In Dirt Theatre – A screening area dubbed “Dirt Theatre” will showcase some of the best independent off-road films from talented off-road filmmakers. Attendees will witness insane off-road racing action from trophy trucks, to rally cars, to bikes – everything on dirt. Founded by Martelli Brothers and produced by Mad Media, the 2012 General Tire Mint 400 (extended version) and Dezert People 9 are among the movies that will get your heart pumping. Movies will play throughout the weekend allowing attendees to sit, relax and enjoy the action.

The Lucas Oil Off-Road Expo has named the Off-Road Business Association (ORBA) as the official charity for the 2012 event. ORBA is a nonprofit association of off-road related business owners united to preserve the sport of off-road recreation in an environmentally responsible manner. Patrons can buy Off Road Expo tickets at www.OffRoadExpo.com with promotion code ORBA and $1 from each ticket purchased will be donated to ORBA.

The 2012 Lucas Oil Off-Road Expo powered by General Tire will take place Saturday, October 6, from 9 a.m. to 6 p.m. and Sunday, October 7, from 9 a.m. to 5 p.m. Held at the Pomona Fairplex, located at 1101 W. McKinley Avenue in Pomona, Calif. Advance discount tickets are available now at www.OffRoadExpo.com for $10 adults and $5 children (ages 6-12). Kids 5 and under are free. Tickets may also be purchased on-site for $14 adults, $5 children. A Family Four Pack is available for $20 and includes admission for two adults, and two children (available online only through Friday, October 5).

For more information, visit www.OffRoadExpo.com. Follow Off-Road Expo at www.facebook.com/OffRoadExpo and at www.twitter.com/OffRoadExpo.

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Category: Calendar, Event/Series Announcements, Press Releases

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