SCORE Launching Enhanced Social Media Platforms At SCOREville To Preview Coverage Of 45th Annual Tecate SCORE Baja 1000

Simon | October 5, 2012

logoSCORE-500x500 LOS ANGELES—SCORE International announced today that it has launched enhanced social media platforms in conjunction with Curbsyde Productions in preparation for the special event coverage planned for November’s 45th anniversary of the legendary Tecate SCORE Baja 1000 desert race. The enhanced platforms, accessed through www.score-international.com, will be actively providing content during the live drawing for starting positions Saturday at the SCOREville exhibit at the Off-Road Expo at the Fairplex in Pomona, Calif.

The SCOREville exhibit in Building 6 at the Off-Road Expo will salute SCORE Baja Legends and the Off-Road Motorsports Hall of Fame from 9 a.m. to 6 p.m. on Saturday and from 9 a.m. to 5 p.m. on Sunday.

With autograph sessions both Saturday and Sunday from noon to 2 p.m., the live drawing for starting positions, by class, for the legendary motorsports adventure down Mexico’s majestic Baja California peninsula, will be held on Saturday from 3 p.m. to 5 p.m.

The two new special SCORE social media websites, managed by Curbsyde are www.facebook.com/OfficialScoreInternational and www.youtube.com/scoreinternationaltv, with both sites linked through the official SCORE website at www.score-international.com.

“Our SCORE website has had social media platforms for a couple of years now, but with the able assistance of Joe Lloyd and Curbsyde Productions we are now going to once again raise the bar in our sport to a higher level,” said Fish, who has led SCORE since soon after it was founded in 1973. “Curbsyde Productions brings great professional expertise and extreme passion for adventure motorsports into the SCORE social media arena and we know the results will be monumental for our sport and for our racers.”

The official course map for the grueling 1,121.55-mile adventure will also be unveiled Saturday just prior to the start of the drawing. This year’s historic 45th anniversary race, with festivities set for Nov. 14-17, will run down the length of Mexico’s majestic Baja California peninsula. It will start in Ensenada, Baja California and finish in La Paz, Baja California Sur.

Almost 300 entries, from nearly 20 countries and 40 U.S. States, competing in 35 Pro and six Sportsman classes for cars, truck, motorcycles and ATVs are expected to compete in this year’s international adventure. While late entries will be accepted up until race morning on Nov. 15, entries have already been processed from 31 U.S. States and 13 countries.

“Curbsyde Productions is thrilled to be become the social media coordinators and online Video Production entity for SCORE International,” comments Joe Lloyd, Curbsyde principal producer. “With our experience in other communities, it is our hope to bring our depth of knowledge to the oldest and most respected desert racing community in the world. One of our flagship social media projects will be a 13 episode web-series following the stories and the racing of the 45th annual Tecate SCORE Baja 1000.

“We’re avid race fans at Curbsyde, and believe that the SCORE International races are a tribute to pure racing. Man or woman against machine, elements, and other competitors. All of the people involved from the racers, to the pit crews, officials, and fans have so much heart and soul. It’s our mission to capture this and numerous other aspects that have made us truly believe that this is the greatest racing series on the planet.”

Curbsyde produces award winning online adventure travel web-series for the motorsports industries. From arctic environments to desert landscapes, Curbsyde’s adventure series are a popular online experience for enthusiasts. Curbsyde series are filled with “obtainable” adventures created for online distribution using its experience in Social media, Youtube and other viral means. Curbsyde is dedicated to online media and the future of streaming entertainment with a commitment to providing an entire online media experience.

SCOREville at the Expo will also include a major display from the Off-Road Motorsports Hall of Fame as well as the BFGoodrich Tires pictorial tribute timeline to the first 44 years of the Tecate SCORE Baja 1000 through the lenses of Trackside Photography. SCORE will also debut the official commemorative merchandise of the 45th annual Tecate SCORE Baja 1000. SCOREville will also feature the SCOREville theatre showing numerous SCORE Baja 1000 race videos including the iconic 2004 film “Dust to Glory”.

Among the SCORE Baja legends expected to participate Saturday’s autograph session are Sal Fish, Rod Hall, Walker Evans, Ivan Stewart, Larry Roeseler, Larry Ragland, Dave Ekins, Gus Vildosola, Gus Vildosola Jr. and Chad Ragland. MacCachren and B.J. Baldwin are expected to join the group for Sunday’s session.
In addition to classic race cars, trucks and motorcycles among the vehicles on display will be two of the current marquee SCORE Trophy Trucks, the division for hi-tech, 850-horsepower unlimited production trucks. On display at SCOREville will be the No. 21 Vildosola Racing Red Bull Ford F-150 driven by Mexico’s father/son team of Gus Vildosola/Gus Vildosola Jr. and the No. 20 MasterCraft Racing Rockstar Ford F-150 driven by Rob MacCachren/Robbie Pierce.

The 2012 Lucas Oil Off-Road Expo Powered by General Tire is the greatest collection of off-road companies, parts, equipment, gear, and experts assembled in America with over 300 exhibitors. From off-road racing to rock crawling, trail riding to sand sports, motorcycles to ATV’s and camping to adventure travel, the event provides the unique opportunity to meet and talk with the most knowledgeable people in the off-road industry.

With a full weekend of excitement, event features include the Lucas Oil Off-Road Racing Exhibition Course, Toyota off-road test drives, Yamaha ATV/UTV Demo Track, High-flying Freestyle Motocross action, autograph sessions with off-road celebrities, the Overland Adventure Travel Pavilion, Miss Off-Road Expo Contest and live music all weekend on the Bud Light Entertainment Stage.

The Off-Road Motorsports Hall of Fame, located in Reno, Nev., includes SCORE’s Sal Fish as one of its legendary inductees. Rod Hall, the chairman of the ORMHOF is the only person who has raced in all 44 Tecate SCORE Baja 1000 races and he has a race-record 21 class wins in the international motorsports extravaganza.

For more information regarding SCORE International and the Tecate SCORE Baja 1000, visit www.score-international.com, for information on the Off-Road Expo visit www.offroadexpo.com and for more info on the Off-Road Motorsports Hall of Fame, please visit www.ormhof.org.

In addition to season class point championships, the racers are also competing for part of the nearly $400,000 in cash purse and contingency postings each race. Drivers in the Pro car and truck classes are also attempting to earn prestigious SCORE Toyota Milestone Awards given to all car and truck class drivers who complete every required mile of the five-race season. Being presented by Toyota Motorsports for the 27th consecutive year, a total of 24 drivers are still in the hunt for the awards for the 2012 SCORE Desert Series after four rounds in the five-race series.

Racers are also competing for the annual SCORE Off-Roadsman Of The Year awards, including the MasterCraft Safety SCORE Rookie Of The Year award. All categories, except Engine Builder and Original Buggy Chassis Manufacturer, will be determined by public on-line voting while Engine and Buggy awards are determined by season points.

Tecate Beer is the title sponsor of the three SCORE Baja races.
MasterCraft Safety is co-title sponsor of the MasterCraft Safety Tecate SCORE San Felipe 250.

Official Sponsors of the 45th SCORE Baja 1000 and the SCORE Desert Series are:
-Tecate Beer, Official Beer
-BFGoodrich Tires, Official Tire
-Graham Watchmakers, Official Timekeeper
-Red Bull, Official Energy Drink
-Volkswagen of America, Official Vehicle
-Sunoco Race Fuels, Official Race Fuel
-Coca-Cola, Official Soft Drink
-Slime, Official Tire Sealant
-Symons Ambulance Company, Official Ambulance
-Bullet Liner, Official Spray-On Bedliner
-Volaris Airlines, Official Airline
-Fox Car Rental, Official Rent-A-Car
-Lightforce Performance Lighting, Official Driving Light
-Maxtrax, Official Vehicle Recovery Device
-Azunia Tequila, Official Tequila
-Bilstein, Official Shock Absorber
-Instant Mexico Auto Insurance, Official Mexican Auto Insurance

Additional SCORE Sponsors are – Baja California Sur Tourism, Proturismo Ensenada, Baja California Secretary of Tourism, COTUCO Mexicali/San Felipe, Blue C Advertising, SignPros, PCI Race Radios, McKenzie’s Performance Products and Advanced Color Graphics.